Highlights
- Byline prepared for AdColony’s head of publishing to position full-screen interactive vertical video as the natural next trend in mobile ad monetization.
- Sought to assure publishers that brands were indeed interested in these new ad formats, so as to reduce publisher integration hesitancy.
- Timed to promote the launch of AdColony’s Aurora™ SDK, which supported Instant-Play™ HD vertical video and fully interactive ad experiences.
- Part of an ongoing messaging campaign for the Aurora™ SDK launch.
About the Project |
|
|---|---|
Title |
The future of mobile video is looking up |
Outlet |
VentureBeat |
Published |
Oct 13, 2016 |
Format |
Sponsored byline |
Role |
Strategy, ghostwriter, & editor |
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