Highlights
- Byline ghostwritten for a GM at Moloco, a mobile ads platform.
- Sought to gain timely thought leadership for the brand among the retailer audience.
- Abstract, draft, and final article prepared by iDigress.
- Placement secured by separate media relations team.
About the Project |
|
|---|---|
Title |
Holiday Readiness: The Absolute Imperatives for Retailer Growth |
Outlet |
Total Retail |
Published |
Dec 08, 2025 |
Format |
Byline |
Role |
Strategy, ghostwriter, & editor |
Other Articles
Holiday Readiness: The Absolute Imperatives for Retailer Growth
Byline ghostwritten for Moloco and featured in Total Retail to appeal to retail marketers.
The 3 Growth Strategies That Will Survive the AI Revolution
Byline ghostwritten for Moloco and featured in Demand Gen Report on marketing strategies for the AI era.
Building Strong Digital Businesses In The Age Of The LLM
Interview ghostwritten for Moloco for placement in Forbes to advance thought leadership for the ad platform.
Fandoms, Franchises and Flux: Addressing Audiences Amid Gaming Acquisitions
Opinion piece written for Adweek exploring the narrative unfolding in gaming & what marketers must do to foster trust amid acquisitions.
Once the Ugly Duckling of Digital, Gaming Is the New Star
Byline in Adweek discussing the video game industry's center stage role in popular culture and how the advertising industry is finally starting to take notice.
Why Brand Safety Measurement Standards are Failing Marketers
Byline in Martech Cube examining why traditional brand safety solutions are unable to meet the demands of high velocity user generated content in the creator economy.
Dump Your Demos: Why assumptions are killing campaigns
Byline in Campaign US challenging marketers to dump their demographic assumptions and instead seek deeper audience understanding.
To Understand Audiences, You Need to Ask “Why”
Byline written for Spiketrap's CEO to discuss the value of asking why — and how marketers can rethink their current approach to data & insights to answer this question.
Interview: Unlocking Audience Understanding with NLP AI
Written interview prepared for Spiketrap's Chief Scientist discussing the power and future of NLP AI to unlock true audience understanding for brands.
Conversation as the Crewmate: Understanding the Rise of Among Us
Byline exploring the rising popularity of the game Among Us through the lens of audience conversation.
The future of mobile video is looking up
Byline prepared for AdColony's head of publishing to position full-screen vertical video as the natural next trend in mobile ad monetization.
Completing the loop: Monetizing to engage
Byline prepared for AdColony's EVP of Publishing to advance the brand's narrative that strategic ad monetization can actually improve user engagement.