Let’s grow!
Fractional marketing consultancy for tech & media.
Hi! We’re iDigress.
Equal parts marketers and nerds, we work across AI, adtech, martech, media, insights, gaming, and finance.
Every engagement gets built around what you need right now, and rebuilt when that changes. Whatever stage you’re at, from bootstrapped or raising through scaling or eyeing an exit, we plant the strategy and stay to tend it.
Tap to learn more about us, or scroll down to book time to chat!
“Barbie is a big picture thinker, she understands how all digital marketing channels work together and what needs to be done in order to create a cohesive message.”
“When I think of a marketing leader — one who is well-rounded, strategic, and insanely knowledgeable — Barbie comes to mind.”
“Barbie has the unique blend of intelligence and compassion rooted to a ‘grind it out’ work ethic, making her the ideal marketing and comms lead.”
“I learned a great deal about the finer points of marketing strategy by working with Barbie. Her presence and mentorship has aided my professional career immensely.”
“Working on Barbie’s team, I benefitted greatly from her clear direction, unrivaled organization, and patient visual design coaching.”
Articles
Marketers are messaging magicians, but what happens when they lie?
Silencing signal creates an echo chamber for platitudes and apathy. Organizations that do this die.
A more personal glimpse into who I am, in brief, from the folks at Principal Post.
Opinion piece written for Adweek exploring the narrative unfolding in gaming & what marketers must do to foster trust amid acquisitions.
Byline in Adweek discussing the video game industry’s center stage role in popular culture and how the advertising industry is finally starting to take notice.
Byline in Campaign US challenging marketers to dump their demographic assumptions and instead seek deeper audience understanding.
BizReport’s Kirstina Knight interviews Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.
An exploration into the rise and future of Among Us through the lens of audience conversations across social, streaming, and review platforms.
Byline in Target Marketing Magazine discussing the need for marketers to curate consumer confidence, channel consistency, and conserve character amid the chaos of the COVID-19 pandemic.
Feature in WWD discussing the lessons learned from a DISQO study on the impact of the COVID-19 pandemic on consumer attitudes, reported activities, and measured digital behaviors.
Byline in Street Fight Magazine discussing the need for market researchers to foster a relationship of trust with audiences by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation.
Feature in WWD discussing the results of a DISQO consumer study on ad relevance, which illuminated the need and opportunity for marketers to make their campaigns more interesting and relevant to their audiences.
Interview with MarTech Series sharing perspectives on how the ad tech industry has evolved, advice for other marketing leaders, lessons learned from a DISQO study on the consumer voice, and more.
Interview with ExchangeWire discussing personal experiences in the industry, views on where we’ve been, where I hope we’re going, and advice for people looking to thrive in tech.
Articles
Marketers are messaging magicians, but what happens when they lie?
Silencing signal creates an echo chamber for platitudes and apathy. Organizations that do this die.
A more personal glimpse into who I am, in brief, from the folks at Principal Post.
Opinion piece written for Adweek exploring the narrative unfolding in gaming & what marketers must do to foster trust amid acquisitions.
Byline in Adweek discussing the video game industry’s center stage role in popular culture and how the advertising industry is finally starting to take notice.
Byline in Campaign US challenging marketers to dump their demographic assumptions and instead seek deeper audience understanding.
BizReport’s Kirstina Knight interviews Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.
An exploration into the rise and future of Among Us through the lens of audience conversations across social, streaming, and review platforms.
Byline in Target Marketing Magazine discussing the need for marketers to curate consumer confidence, channel consistency, and conserve character amid the chaos of the COVID-19 pandemic.
Feature in WWD discussing the lessons learned from a DISQO study on the impact of the COVID-19 pandemic on consumer attitudes, reported activities, and measured digital behaviors.
Byline in Street Fight Magazine discussing the need for market researchers to foster a relationship of trust with audiences by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation.
Feature in WWD discussing the results of a DISQO consumer study on ad relevance, which illuminated the need and opportunity for marketers to make their campaigns more interesting and relevant to their audiences.
Interview with MarTech Series sharing perspectives on how the ad tech industry has evolved, advice for other marketing leaders, lessons learned from a DISQO study on the consumer voice, and more.
Interview with ExchangeWire discussing personal experiences in the industry, views on where we’ve been, where I hope we’re going, and advice for people looking to thrive in tech.
Let’s Chat
Looking to grow your brand? Need helpful marketing advice? Want to book me as a speaker? Whatever it is, reach out below!
Let’s Chat
Looking to grow your brand? Need helpful marketing advice? Want to book me as a speaker? Have a cat themed marketing meme that you know I absolutely must see? Whatever it is, reach out via the form on the right!