The Need
- Introduce DISQO’s cookieless ad measurement solution to the market.
- Introduce a new metric — brand intender rate — to market researchers and advertisers alike
- Pique advertiser interest in the power of DISQO’s behavioral approach to campaign lift measurement.
The Highlights
- Published a 14 page report examining the current pitfalls in ad effectiveness measurement and introducing DISQO’s solution
- Cross-utilized assets from report in other formats to empower sales team & generate leads.
About the Project |
|
|---|---|
Title |
Mending Measurement: Attaining a Clear View of Ad Effectiveness |
Brand |
DISQO |
Published |
Q3 2020 |
Format |
Whitepaper |
Utilization |
Lead generation, client pitches |
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3rd Edition: Consumer Confidence in the Context of COVID-19
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Mending Measurement: Attaining a Clear View of Ad Effectiveness
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