This study provided a snapshot into an ongoing study of perceived ad relevance. The aim of the study was to introduce DISQO into industry conversations around ad relevance, stressing the importance of tuning in to audience expectations, reactions, and perceived realities.
All aspects of content creation and promotion — from research design through promotion — was handled directly by our team. The report was successfully covered by numerous industry news outlets, including Mobile Marketer, Marketing Charts, and SalesFuel.
About the Project |
|
|---|---|
Title |
Assessing Ad Relevance: May 2020 Snapshot |
Brand |
DISQO |
Published |
June 03, 2020 |
Format |
Gated whitepaper |
Featured In |
Mobile Marketer, Marketing Charts, and SalesFuel. |
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