The Need
- Reassure Spiketrap’s enterprise clients about ongoing progress toward requested features.
- Promote new features to encourage deeper platform usage and thus renewal stickiness.
- Promote premium features to drive upsells, where applicable.
The Highlights
- Developed recurring client newsletter series to celebrate product updates.
- Maintained 25%+ open rate.
- Generated positive conversations between clients and both customer success and sales teams.
