The Need
- Establish Spiketrap’s brand personality & purpose to help guide product decisions & focus.
- Define Spiketrap’s brand voice ahead of expansions into new product lines & verticals.
The Highlights
- Surveyed and interviewed key stakeholders about their perspectives of the organization.
- Assessed results & determined the primary, secondary, and tertiary facets of the brand’s personality archetype.
- Leveraged these findings to develop the tenets of the brand voice and the tone that should be taken with clients.
