The Need
- Establish unique identity to reduce reliance on Sizmek relationship (both to mitigate risk & to prepare for expansion with other partnerships).
- Resonate with SMB marketers & agencies who aspired to run advanced campaigns but did not have access to Sizmek or TDD.
The Highlights
- Developed tagline “Marketing to the Power of X”, which is still in use today.
- Trained org on brand manifesto & positioning.
- In tandem with PR & marketing efforts, helped sales org enjoy a higher response & close rate.
Other Projects
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.