The Need
- Drive awareness, interest, & adoption of the AdColony Compass™ SDK, which offered completely new engagement tools never before offered by the brand.
- Educate existing clients about the new capabilities to secure enough pilot partners for Alpha and Beta testing phases.
The Highlights
- Developed internal and external messaging materials to train staff on our narrative & educate clients.
- Worked closely with publishing teams to prepare and promote a well-attended speaking session at GDC 2016.
- Developed extensive content marketing strategy that went into effect 6+ months before the launch to establish AdColony’s position as a publisher partner that cared about user satisfaction & in-session engagement.
- Led GTM push with #GoBeyond campaign featuring sponsored content, speaking sessions, paid media, & client engagement, generating 40+ qualified publisher signups for the Pilot Program.
Other Projects
Measuring the Conversation: The Game Awards
Series of 9 reports designed to generate air cover and leads for Spiketrap by tying proprietary insights to a tentpole industry event.
Grocery Shopping Experiences: May 2020 Snapshot
Whitepaper for DISQO exploring consumer preferences & satisfaction for various grocery shopping methods.
4th Edition: Consumer Confidence in the Context of COVID-19
Fourth edition of a whitepaper for DISQO exploring how consumer confidence and behaviors have shifted amid COVID-19.
Assessing Ad Relevance: May 2020 Snapshot
Whitepaper for DISQO exploring perceptions, expectations, and reality as they pertain to advertising relevance.
3rd Edition: Consumer Confidence in the Context of COVID-19
Third edition of a study for DISQO exploring how consumer confidence and behaviors have shifted in Q2 2020.
Discover Why
Piquing the curiosity of market researchers and inspiring them to attain deeper insight into their audiences.
Mending Measurement: Attaining a Clear View of Ad Effectiveness
Report that explored the current gaps in ad effectiveness measurement and introduced DISQO's cookie-free solution.
Marketing to the Power of X
Redefining the AUDIENCEX brand positioning to better convey its value & resonate with mid-market advertisers.
AdColony Study: Video Creative Best Practices
Extensive study into the creative attributes affecting app install marketing campaign KPIs, driving awareness & engagement.
Go Beyond: Compass SDK
Positioning and GTM strategy for the Compass SDK launch, which invited publishers to #GoBeyond with AdColony.
Mobile Monetization Study: Effects of Blacklisting
Mobile monetization study that sought to educate app developers and alleviate a common ad monetization concern.